Made in China vs. Made by Chinese: Global Identities of Chinese Business

نویسندگان

چکیده

منابع مشابه

Irish Consumers’ Perception of Chinese Brands and How to Improve the “made in China” Image

The Chinese government launched the “going abroad” policy in 2001 to encourage Chinese companies to invest and create Chinese brands in international markets. However, the perceptions of Chinese brands among Western consumers have been shown to be consistently low, especially amongst European consumers. This research aims to investigate the Irish consumers’ perception of Chinese brands and how ...

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ژورنال

عنوان ژورنال: Journal of Contemporary China

سال: 2009

ISSN: 1067-0564,1469-9400

DOI: 10.1080/10670560802431388